Client: Cadillac Magazine / Campbell Ewald
Location: Hong Kong
Brief: A "process" story - getting a custom made suit in Hong Kong at alternative tailor enterprises
When I moved back to Hong Kong five years ago, I started out shooting #menswear because of the initial connections I had made in Hong Kong. It was awesome seeing the growth of The Armoury (now with 2 stores in HK and one in NY) and I became quite familiar with classic menswear and tailoring. It was awesome to get the call to shoot this story back in HK because I had the opportunity to meet and photograph another side of tailoring in Hong Kong. CUFFS was an interesting concept where you can select every detail of your suit - at the suit bar, pant bar, and shirt bar - in a contemporary setting with helpful illustrations. The other shop, Bonham Strand, has a social mission - reviving the tailoring tradition by having master tailors training disenfranchised youth, giving them skills and job opportunities. The owner hopes to expand the business model to 50 stores in the US, definitely inspiring! Huge thanks to Cassidy for the opportunity.
Check out the 6 page spread below, and a few images from the shoot in this project gallery.