Congratulations to Proof Collective on the relaunch of their brand and website!
This was my first time working with a brand on all areas of their visuals - factory visit, e-comm, product flatlays, website assets, and the founders portrait! It’s been awesome being a part of the creative process , along with Chris, from start to finish and seeing all of the hard work of a startup come to fruition. Can’t wait to share all the pieces that they’re coming out with in 2019!
Check out their website for my favorite denim jacket and more sustainable basics.
I've been a supporter of the women at MISSBISH since day one and was thrilled that we were able to work together on the campaign for the launch of their first apparel collection!
We spent a gorgeous sunny afternoon in Venice Beach. In love with the shadows and all the back details.
Huge thanks for the MISSBISH team for this opportunity and for the crew for help making this happen!
Photo Assistant: Adam Elramly
Hair: Iggy Rosales
Makeup: Melissa Murdick
Behind the Scenes courtesy of Adam Elramly
The first time I shot anything for Fashion Week was for Cereal - I visited a few women's AW16 presentations and went backstage for two shows. I've always enjoyed shooting backstage because to some degree I can take my time to be a fly on the wall and look for great light, interesting angles and things to shoot through - figure out a way to capture interesting details/movements.
This was my first time shooting Men's Fashion Week backstage for WWD. I went to eight SS17 shows across four days around New York and it was an adventure! It was definitely more intense than the experience shooting for Cereal but also very exciting. The most challenging part was working around everyone else who is trying to capture stills/video backstage and turning around my processed selects before getting to the next show. Thanks to my Macbook Air and my mobile hotspot (which has faster upload then Starbucks!) it wasn't an issue. It also wasn't so bad despite it being crowded backstage because I made some new friends and everyone was nice (and the models were ridiculously good looking?) Here are some favorites from each shoot.
Mercantile Annex 38 is an amazing space with floor to ceiling windows, the natural light mixed with HMI's was a dream. Skateboards scattered all over the hair and makeup area.
Before the presentation all of the models walked through the streets single file onto the High Line for a group photo - it was madness but made for some fun shots. One of them even made the front page of the WWD Daily! :)
Parke & Ronen
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This was an awesome location as well and my favorite show out of them all because of the collection, the palette, the light, the models, and the styling (by Taylor Okata).