CATHAY PACIFIC / LOUNGES

Cathay Pacific recently rebranded, calling for a fresh image library including press release images, website assets and social content for Cathay Pacific's airport lounges. Photographed over three separate trips and fourteen days, their First and Business Class lounges at Hong Kong International Airport and Haneda International Airport express the heartfelt warmth, considered simplicity and contemporary Asian values at the heart of the new brand design ethos. 

Working with McCann on art direction, we spent time showcasing design details and passenger experiences in all the spaces including the bar, the food hall, the noodle bar and the relaxation room.